2009 Rincon Classic Media Coverage
Multi Media coverage for the 2009 Rincon Classic reached new heights through the combined efforts of our marketing team and strategic partnerships with event sponsors. The key components stimulating a larger universal buzz were the optimization of online forums and viral marketing, and the web casting partnership between Surf Happens and Reelcomp.com. By stimulating sustained buzz on line for several months before and after the event, all other forms of media marketing proven to be more effective in strengthening brand name recognition, and the attendance of competitors and spectators alike.
For the second year running, Deep magazine was the official print media partner who created the Rincon Classic program, devoting an entire issue to the event while other local papers and magazines featured pre and post event images as well as news stories. The overall result of strategic partners applying a joint effort through a consistent, and cohesive marketing plan, was exponentially increased multi media exposure.
From a two minute piece on FUEL TV’s Weekly Update that aired in 80,000,000 homes, 28 times in one week in early February to increased coverage in local and regional print media, international print coverage, prime time radio ads on 92.9 KJEE, along with an explosive interest in online forums and magazines, the Rincon Classic has gone global. Surf Happens also teamed up with rinconsurfblog and Jon Shafer who disseminated information to numerous online partners further stimulating the buzz.
In all, over 85 online forums documented and posted photos, video clips and stories on the Rincon Classic, each with their own site specific demographic. The overlapping of the coverage stimulated overall public awareness of the event, and brand name recognition for sponsors. If you type 2009 Rincon Classic into a Google browser over 614,000 links are shown.
Google Facts For 2009 Search Engine Hits
- Rincon Classic 2009 = over 614,000 results (the list continues to grow exponentially each day)
- Rincon Classic = 1,050,000 results
Online Coverage:
Over 85 online forums documented the Rincon Classic both pre, and post event. Each site has their own demographic groups with some overlapping between sites which further stimulates overall public awareness of the event as well as brand name recognition for sponsors.
Video Clip Marketing (pre event, post event):
Reelcomp.com
- 08 Highlight Reel Posted in October (1,074 hits)
- 09 Rincon Classic Teaser Reel: (612 hits)
- 09 Rincon Classic Live Webcast (see webcast and reelcomp)
- 09 Rincon Classic day one highlights (554 hits)
- 09 Rincon Classic day two highlights
- 09 Rincon Classic finals highlights (each final- see reelcomp.com)
Surfline.com
- 09 Rincon Classic Teaser Reel: Posted in November to stimulate the buzz within the surfing community while providing a visual information about the event, and stimulating sponsor recognition. Previous press releases by Surf Happens, and headlining sponsors were posted beginning in October chumming the waters for the visual. Over 9,000 hits in first week of posting, as of 02/26 >>> 10, 960 viewer hits. (pre-event marketing) view here
- 09 Rincon Classic day one highlights posted on Sunday 01/18/09 after first full day of competition. Over 9,500 hits. view here
- 09 Rincon Classic day two highlights posted one week later 01/25/09. 4,696 hits in first week. view here
- Photo & Story Press Release 02/09/09: Words by Chris Keet, images by Glen Dubock & Jon Shafer with one shot by Schmidty. 3,800 Hits as of 02/26. view here
Print Coverage: (pre & post event coverage)
- Surfer Magazine
- Surfing Magazine
- Deep Magazine
- Coastal View
- SB Independent
- SB Newspress
- Goleta Valley Voice
- The Daily Sound
- USA Today
- The Mesa Paper
- Ventura Star
- OC Register
Additional Media Streams
- FUEL TV – 80,000,000 viewers – Two minute clip featured on the Boost 54321 Weekly Update. The clip was shown 28 times in one week on FUEL as well as broadcasted on the Fox Sports network. In addition, mentions and footage was shown on the Daily Habit featuring Kilian Garland, Tarik Khashoggi, and Jason Feist
- 2. KJEE Santa Barbara: The advertisement for the 09 Classic followed the same format as the teaser video clip highlighting the events available, divisions, and sponsors involved. Played 28 times in one week with daily mentions by hosts.
RC 09 Event Facts:
Record Breaking Attendance In Two Day Event
- 241 competitors
- 1,000 spectators
All Time Coverage & Visibility
- The Internet Buzz: Pre & Post event coverage by over 85 online forums.
- FUEL TV documented the event with a two minute clip featured on the Boost Mobile 54321 Weekly Update. The clip was beamed into 80,000,000 homes 28 times over the course of a week.
- Pre & post coverage in all local print media
- Deep magazine 2009 Rincon Classic edition & event program
Attendance by some of the sports biggest names
- Tom Curren, Dane Reynolds, Chris Brown, Joe Curren & many others
Rincon Classic Live Web Cast featured by reelcomp.com
- 20,300 viewer impressions
- 6,430 viewers
- 500 lines of chat
- 50 questions for Live Announcers
Over $50,000 in sponsor donated prizes
Wahoo’s Expression Session on hand made “The Wood” Alaia surfboards. The first of it’s kind in our area.
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