2023 JWAA Award Recipient

Frederick Charles Herzog
Aka Mr. Zog

Below Text Courtesy Writing from Sexwax.com


Yes, Mr. Zog is a real flesh and blood person whose full name is Frederick Charles Herzog,
III. Zog grew up in Orange County, California, surfing the local breaks, such as Trestles,
Church and Doheny. His first surfboard was a used Velzy Jacob Balsa, which he purchased
for $90.

Not wanting to stray too far from the beach, Zog attended the University of California at
Santa Barbara–a school located on a bluff overlooking the ocean with a host of nearby
surfing spots, including Campus Point, Driftwood, Depressions, Sands, Haskells and El
Capitan. After graduating from UCSB, Zog remained in the Santa Barbara area and opened
a small surf shop, supporting himself by shaping and selling boards.

Some of these boards with the “Zog Surfboards” or ” Wave Delineation” logos are still in circulation today. While operating his surf shop, Zog met Nate Skinner, the chemist who worked with Zog in developing the formula for Sex Wax. Since 1972 Zog has dedicated himself to manufacturing and marketing Sex Wax and other surf-related products. He continues to surf and gets into the water whenever possible. Zog has been married for a zillion years, and if you ever make it to a beach in the Santa Barbara area, you just might see him paddling out with his two college-aged sons, Erick and Cody.

The origins of Sexwax: In the early 1970s, Frederick Herzog aka “Zog” was shaping boards and running a small surf shop in Goleta, California. As fate would have, a chemist named Nate Skinner worked in a building next to Zogs shop. Zog and Nate got to talking and decided that with Nates scientific training and Zogs surfing background, they were the perfect pair to develop a unique, high-performance surfboard wax.

Over the course of the next year, Nate created and modified various wax prototypes, which Zog tested and evaluated under actual surfing conditions. Eventually they arrived at a formula that met their specifications. When the first batch of Sex Wax was ready for market, Zog loaded up his Ford pickup truck and hit the road on a sales run. For the next few days, he stopped at every surf shop he could find from Santa Cruz to San Diego, trying to interest owners in purchasing a case of wax. At first, many retailers were reluctant to stock a new wax with a suggestive label and no track record. A few, however, were intrigued by the catchy name and decided to give it a try.

Slowly, by word of mouth, praise for the new wax spread up and down the California coast, and demand for the product grew steadily. Convenience stores and surf shops that had originally declined to carry Sex Wax, now called and asked to be included on the list of businesses Zog visited on his monthly sales runs. Soon, surfers from the East Coast, Gulf States, Hawaii and Japan wanted stores and shops in their areas to stock Zogs wax, and within a few short years, Sex Wax reached a world-wide market.

Why is it called Sex Wax?

In the beginning, Zog asked friend and artist, Hank Pitcher, to design a label for the new surf wax. Not one to shy away from controversy, Hank came up with a visually intriguing logo bearing the name Sex Wax. Hank liked the name because it sounded phonetically cool. Zog liked it because it was attention-grabbing, absurd, and a great spoof on Madison Avenues not so subtle attempts to use sex to sell a product.

Naming the product Sex Wax has led to some hilarious misunderstandings, some great stories, and some amazing letters from satisfied, but confused, customers. There are those who have been offended by the name and refused to purchase the product. There are those who have banned display of the logo at schools and family amusement parks. And then there are those who read the label and smile with the knowledge that the world needs all the humor it can get.